Licensing 101

• Why intellectual property is the next big wealth creating opportunity
• The two categories of intellectual property and the different types of IP
• Why people often confuse the two categories of IP
• Why most people miss the big licensing opportunities with IP
• Why many of these companies and entrepreneurs don’t have the internal resources to quickly develop new product and services
• Why they rely on the “inventor” community to give them innovative products and services.
• How licensing is a quick and powerful method for tapping into a partner who is already producing and selling goods or services into one or more markets.
• How licensing creates recurring revenue and why it’s so profitable
• Why developing a licensing mindset is critical to thinking about new ways of making money with your IP
• Why licensing is one of the most exciting multi-billion dollar opportunity, and works the same whether you are in Toledo or Tokyo
• The Language of Licensing
• 2 Keys to Finding the Right Partner
• Secrets to Selling Your Licensing Deal
• 4 B’s of Negotiating
• 5 Ways to Do a Licensing Deal
• 5 Golden Rules of Licensing

And more.