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How to Create an Effective Business Plan with Licensing

When starting a new business, entrepreneurs often overlook licensing as part of their business plan. This can potentially be a fatal mistake. As an entrepreneur, you must know how to protect and monetize your intellectual property (IP) and monetize it. One of the most effective ways to do this is through licensing your IP.

Learn How to Use Licensing as Part of Your Business Strategy

Licensing is an important part of your business strategy. It helps you generate new revenue streams, reduce risk, protect your intellectual property, open new markets, and create brand awareness. By licensing your intellectual property, you can explore opportunities that might otherwise not be available to you

What is a Business Plan?

A business plan is a vital document for any new or existing business. It outlines your company’s goals and objectives, as well as how you plan to achieve them. A well-documented business plan is critical to secure outside investor funding.

Why Licensing?

Licensing is an integral part of every business today. If your business has IP, it’s the core asset that drives your revenue. But most business owners and startups overlook licensing. When done correctly, licensing can be a powerful tool to increase investor interest and revenue projections. It’s also an exit strategy to generate additional revenue and attract potential buyers.

View the Replay

Sign up and learn how to use licensing for your business strategy. We’ll cover secrets to creating the correct type of business plan, how to determine the right licensing strategies for your business, how to use it as a “realistic” exit strategy, how it can increase investor interest and revenue projections, and more.


Sign up today and learn the secrets to creating an effective business plan to leverage your IP and set your business or startup apart in today’s competitive marketplace.

Your Hosts

Burke has helped “launch a million businesses” since he invented business planning software in 1988 by introducing his best-selling BizPlanBuilder® software system and templates.

From that successful beginning, he launched Business Power Tools, the company behind an entire suite of successful business productivity software apps & templates for launching, building, and succeeding in business with minimum BS.

Burke’s highly praised book, Business Black Belt, is like 20 years of self-help seminars applied to building a business; What works. What doesn’t. And what you can do right now !

Burke Franklin, Founder & CEO
Business Power Tools

Rand Brenner
Founder, Licensing4Profits
CEO, Licensing Consulting Group

Your Hosts

Rand is the founder of Licensing4Profits and is CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in helping IP owners, businesses and start-ups manage and use their IP assets to increase revenues and build company value. His experience includes over 30 years of developing and implementing licensing strategies for all types of intellectual property.

His career included executive positions at Saban Entertainment and Warner Bros Consumer Products, where he licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales.

Rand also speaks on licensing at business, startup and investment conferences. Some of these include the Hong Kong Film Art Expo, UCI Business School, MedTech Monday Conference, Medical Device Manufacturing Trade Show, ICFO Capital Conferences, and Fast Start Studios startup incubator.

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