This course will teach you how and why licensing is one of the best marketing strategies for going to market.
1. How to use Licensing to Launch New Products – The Fast Track to Retail
2. How Licensing Can Expand Your Customer Reach – Tap New Markets
3. How Licensing Can Increase Your Promotional Reach – Poor Man’s Advertising
4. How to Use Licensing to Test New Products – Using Other Peoples Resources
5. How to Use Licensing to Create New Revenue – Leveraging Licensing Partners
6. How to Use Licensing to Tap into Your Brand Equity – Build Brand Value
7. How Licensing Gives You a Competitive Advantage- Profit from Proprietary Rights