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Here's What's Covered
How to use Licensing to Launch New Products – The Fast Track to Retail
How Licensing Can Expand Your Customer Reach – Tap New Markets
How Licensing Can Increase Your Promotional Reach – Poor Man’s Advertising
How to Use Licensing to Test New Products – Using Other Peoples Resources
How to Use Licensing to Create New Revenue – Leveraging Licensing Partners
How to Use Licensing to Tap into Your Brand Equity – Build Brand Value
How Licensing Gives You a Competitive Advantage- Profit from Proprietary Rights
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