Free Licensing Workshop Replay

Negotiating the licensing deal is where the rubber meets the road.  Do it right, and it creates the foundation for a profitable partnership. 

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During the webinar, you’ll learn ten tips you should keep in mind when negotiating a licensing agreement (Andrew provided this list on his blog, detailed below).

  1. The license agreement must be a win-win for both sides, or it will not work.
  2. The more you don’t need to do the deal, the more leverage you have when negotiating it.
  3. If your sales channel is the Internet, you have global rights.
  4. Givers get; if you give exclusivity, you should get a higher royalty.
  5. Don’t enter into a license without an exit strategy.
  6. There is no one magic royalty number, whatever the deal.
  7. Set a royalty by looking at what licensees are paying in comparable deals.
  8. The license term should allow the licensee a reasonable time to recoup its investment in the deal.
  9. Negotiate with respect to build trust.
  10. Take your time so that the license agreement creates a long-term, mutually-beneficial relationship.