When it Comes to Licensing, It Pays to Think Big

It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner.

IP isn’t bound by geography, or sales channels, or physical locations. Its only limitation is how you think about licensing it. To do that, you’ve got to break out of the tangible mindset.

And that’s a big challenge for many IP owners. The problem is we are educated and trained in “tangible” formats – inventory, products, technology, distribution, production, promotions, packaging, and more. And this kind of thinking creates limitations. Yes, all these things are combined to transform an IP into a tangible product, service, or technology. But IP is an intangible asset, which means it doesn’t have physical form until you do something with it.

Now you can build it yourself, but that’s one of the riskiest ways to do it. Or you can focus on proving your IP works, and customers will buy it. Then license it to a partner who’s already in business. That’s a better and faster route because they already make and sell their stuff. So they’ve got all the resources in place to make and sell things using your IP.

And remember, if you’re thinking outside the tangible box, you’re looking for more ways to license your IP. Just because you developed it in one format doesn’t mean you can’t use it in other ways. Movies and TV shows are great examples. They are created in an entertainment format. But that’s not its only format. Depending on the type of entertainment, such as a kid’s character, they can use it in various other forms, such as consumer products, video games, or even a fast-food promotion.

So when it comes to licensing your IP, you’ve got to dream big. Don’t limit your thinking to “it’s only a certain type of product or service.” Instead, think about how your IP can be made, used, sold, and consumed in many different ways. Keep your options open and dig into your IP. You might find a treasure trove of untapped opportunities for licensing.

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Rand Brenner Author
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid\'s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges, and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India.

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