Is Your Licensing Presentation Telling the Wrong Story?
You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk …
Are You Licensing to Move On to Your Next Project?
The desire to move on to other things— be it other projects, other personal pursuits, or even retirement—is a “negative” motivation for licensing. Do you love to create, but the …
Are You Going Down the Wrong Path with Your IP?
Don’t wait until it’s too late before getting help with your IP strategy. When you do it yourself, it’s hard to recognize if you’re on the wrong path. By the …