Ideas become marketable intellectual property when they become an IP or intellectual asset. Registered IP includes patents, trademarks, and copyrights. Non-registered intellectual property includes know-how, trade secrets, business processes, business …
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
It’s not Beverly Hills, Manhattan, or the South of France. The most valuable real estate in the world is the SIX INCHES BETWEEN YOUR EARS! It’s called IP – Intellectual …
The key to being successful in licensing your IP is to prove the marketability of that property. This means proving the marketability of your IP…that it works and customers will buy it or use it. There are a number of ways you can verify marketability (and build value) for a newly developed IP.
If you don’t use it, you lose it. When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose …
Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into …
One of the biggest mistakes you can make licensing your IP is continuously pushing it on a licensing partner. That ultimately pushes away your partner, especially if your IP doesn’t …
When licensing your intellectual property, the main objective is to create a perception that your IP is valuable to the licensee and it’s in their best interest to license it.
