How to Build the Value of Your IP to License It
If you’re an IP owner, you may be considering licensing your intellectual property (IP). But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
Is Your IP “Licensable”
The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …
Are You Trying to License Your IP with the “What In It For Me” Mindset?
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
What’s The Most Valuable Real Estate in the World?
It’s not Beverly Hills, Manhattan, or the South of France. The most valuable real estate in the world is the SIX INCHES BETWEEN YOUR EARS! It’s called IP – Intellectual …
Licensing Partners Don’t License IP…They License Money (Video)
The key to being successful in licensing your IP is to prove the marketability of that property. This means proving the marketability of your IP…that it works and customers will buy it or use it. There are a number of ways you can verify marketability (and build value) for a newly developed IP.