How to Build the Value of Your IP to License It
If you’re an IP owner, you may be considering licensing your intellectual property (IP). But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
The Benefits of Licensing an Evergreen IP
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
Are You Bogged Down Protecting Your IP Instead of Making Money With It?
Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …
How to Promote Your Products or Services for Little or No Money
Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.
Here’s One of the Fastest Ways to Find Licensing Partners
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.