How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
The Benefits of Licensing an Evergreen IP
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
Are You Bogged Down Protecting Your IP Instead of Making Money With It?
Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …
How to Promote Your Products or Services for Little or No Money
Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.
Here’s One of the Fastest Ways to Find Licensing Partners
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
There Are No Boundaries When it Comes to Licensing
Licensing is a global marketplace where your intellectual property can be used simultaneously by many partners in multiple products, industries and territories. It’s a multi-billion dollar global business. Technology licensing …
Are Your Licensing Partners Running Wild?
Don’t let this happen to you. You’ve signed a licensing deal, given your partner all your IP assets and it’s been months since you heard from them. When you do finally speak to them, you find out they haven’t done anything with your IP.
What’s Inside Your Brand?
Ingredients are often thought of as the different pieces that make up a formula. Many of them are patented, most are kept as trade secrets. What you may not realize is that many ingredient IPs are created for the purpose of licensing them out and integrating them into other formulas and products.
What Color is Your Trademark?
A color trademark is a non-conventional trademark where at least one color is used to identify the brand. To qualify as a trademark, the color must be distinctive or have …
Interview with Rand Brenner– Licensing Your IP to Make Money and Build Business Value
http://www.blogtalkradio.com/voaradio/2013/08/16/business-black-belt Welcome to Business Black Belt!My ongoing series on business development. Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur …