How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
How to Turn Your Yoga Service Into a Destination Brand
Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …
How to Make Your Licensing Opportunity Irresistible
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …
Are You Putting Your Intellectual Property at Risk?
Your intellectual property is a valuable asset and failing to protect it puts your IP at risk. Regardless of what type of IP you own, it’s an asset that over time can become very valuable. Success with your IP is dependent upon your ability to manage and protect it.
Are You Using the Right Type of Licensing Agreement?
Just like in real estate, there are different types of licensing agreements for different types of intellectual property. Use the right agreement and your partnership runs smoothly, but if you …
Why You Need a Licensing Action Plan to Make Money with Your IP
AT&T, IBM and HP have one. So does Starbucks and Disney. And they all generate millions of dollars with it. A big roadblock for IP owners is taking …