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Tag: trademark

Copyrights / How to / IP Value / Marketing / Patents

How to Make Your Licensing Opportunity Irresistible

Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …

Brands / Copyrights / IP Management / Mistakes / Patents / Trade Secrets

Are You Putting Your Intellectual Property at Risk?

Your intellectual property is a valuable asset and failing to protect it puts your IP at risk. Regardless of what type of IP you own, it’s an asset that over time can become very valuable. Success with your IP is dependent upon your ability to manage and protect it.

Agreements / Brands / Copyrights / Patents / Trade Secrets

Are You Using the Right Type of Licensing Agreement?

Just like in real estate, there are different types of licensing agreements for different types of intellectual property.  Use the right agreement and your partnership runs smoothly, but if you …

Strategy

Why You Need a Licensing Action Plan to Make Money with Your IP

AT&T, IBM and HP have one. So does Starbucks and Disney. And they all generate millions of dollars with it.     A big roadblock for IP owners is taking …

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Licensing 101

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Top Posts

  • Licensing 101 - Is Your IP "Licensable"
    Licensing 101 - Is Your IP "Licensable"
  • It's Not the Best IP That Gets Licensed...It's the Best Promoted
    It's Not the Best IP That Gets Licensed...It's the Best Promoted
  • Are You Using the Right Type of Licensing Agreement?
    Are You Using the Right Type of Licensing Agreement?
  • Licensing is a Money-Making Process If You Follow the Right Steps
    Licensing is a Money-Making Process If You Follow the Right Steps

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