How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
Can You License a Procedure or Process?
Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …
Here’s One of the Fastest Ways to Find Licensing Partners
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
A Beer By Any Other Name is Still IP
Take this beer for example. It’s actually a trade secret. It was created by a brew-master who developed a formula to make the beer in a unique way. It has a certain taste, aroma, and look.
And that’s what makes it unique from other specialty beers.
Interview with Rand Brenner– Licensing Your IP to Make Money and Build Business Value
http://www.blogtalkradio.com/voaradio/2013/08/16/business-black-belt Welcome to Business Black Belt!My ongoing series on business development. Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur …