One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
Take this beer for example. It’s actually a trade secret. It was created by a brew-master who developed a formula to make the beer in a unique way. It has a certain taste, aroma, and look.
And that’s what makes it unique from other specialty beers.
IP theft is not just for high tech and big corporations. It can happen anywhere – even at your local hair salon.
Trade secret law is the oldest form of IP protection. Trade secrets are most often in the form of inventions, know-how, and show-how information that gives you a competitive advantage. Examples of types of trade secrets include formulas, recipes, software, business processes, databases, customer lists and proprietary information. Anything that takes time, money, or effort to develop and that you don’t want your competitors to know.
http://www.blogtalkradio.com/voaradio/2013/08/16/business-black-belt Welcome to Business Black Belt!My ongoing series on business development. Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur …