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Tag: strategy

Podcasts / Strategy

Here’s One of the Fastest Ways to Launch Your Startup

Some of the biggest corporations in the world have intellectual property just sitting there waiting for a small business or a start-up company to license it. You’re thinking “Well, wait …

Marketing

How to Let Your Customers Sell Your Licensing Deals

Your invention is new, but is it really better? Is it really different? You need objective opinions, and it shouldn’t come from your friends and family. They won’t give you …

Marketing

How to Get Your First Licensing Partner

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most …

IP Management

Are You Getting the Right Kind of Licensing Advice?

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to …

Strategy

Are You Facing a Lifetime of Royalties or Lost Income Opportunities?

Your intellectual property is a bundle of rights that can be licensed in many ways. Licensing your IP to several industries, or for different products, or to a single licensing …

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