Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
Are You Stuck in a Licensing Trap?
Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …
Why Licensing is Better and Faster than Starting a Business
Starting your business around your IP takes time, money and resources. Plus you must also get the necessary experience, whether it’s marketing, sales, distribution or production. And that can lead …
2 Ways Licensing Generates Revenue and Saves You Money
Leveraging IP means using it in different ways to create revenue. One of the most powerful ways is controlling rights to other peoples IP. A second and often overlooked way is to use it to get money from a partner who covers the costs to develop and test your IP.
5 Easy Steps To A Winning Licensing Strategy
The number one goal of intellectual property is to transform it into money making products and services. Every day you wait to do something with your IP, it costs you money – in legal fees, lost opportunities or unrealized income. But if you don’t map out a strategy and plan of how to get there, your odds of succeeding are low.