Is Your IP Missing Its Window of Opportunity?
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
Why Licensing is One of the Best Kept Secrets for Growing Your Business
Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
When it Comes to Licensing, It Pays to Think Big
It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner. IP isn’t bound by …
If You’re Too Hungry for a Deal, You Could Get Eaten Alive
The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …