A Quick Guide to Fees and Royalties in Licensing Agreements
If you are an IP owner considering licensing, you may wonder if you can negotiate upfront fees in your licensing agreement. The answer is that in some cases, licensing agreements …
How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
How to Turn Your Yoga Service Into a Destination Brand
Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …