Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
3 Big Negotiating Mistakes That Cost You Royalty Revenues
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my …
2 Ways Licensing Generates Revenue and Saves You Money
Leveraging IP means using it in different ways to create revenue. One of the most powerful ways is controlling rights to other peoples IP. A second and often overlooked way is to use it to get money from a partner who covers the costs to develop and test your IP.
8 Ways Licensing Leverages IP to Generate Revenue
Leverage means using a little to control a lot. It gives you the ability to use more than just you. Through leverage, you can effect change much more rapidly. Leverage equals speed, or velocity. The more leverage you have, the faster your journey to wealth. A common misconception is that leverage refers only to borrowing money. Leverage is so much more than just borrowed money. You can also leverage intellectual property through licensing.
What’s The Most Valuable Real Estate in the World?
It’s not Beverly Hills, Manhattan or the South of France. The most valuable real estate in the world is the… SIX INCHES BETWEEN YOUR EARS!