Leveraging IP means using it in different ways to create revenue. One of the most powerful ways is controlling rights to other peoples IP. A second and often overlooked way is to use it to get money from a partner who covers the costs to develop and test your IP.
Leverage means using a little to control a lot. It gives you the ability to use more than just you. Through leverage, you can effect change much more rapidly. Leverage equals speed, or velocity. The more leverage you have, the faster your journey to wealth. A common misconception is that leverage refers only to borrowing money. Leverage is so much more than just borrowed money. You can also leverage intellectual property through licensing.
It’s not Beverly Hills, Manhattan or the South of France. The most valuable real estate in the world is the… SIX INCHES BETWEEN YOUR EARS!
The fastest way to get a licensing deal is to make sure you’re taking the right steps. But most people wind up frustrated because the fail to follow the licensing …
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is a legal process). But …
