Licensing is lucrative because it generates money in two ways. First, you can license your IP to multiple licensees simultaneously. And second, it generates recurring revenue from these licensees. This is …
Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.
Licensing is not a legal process. Nor is it a legal agreement. While legal is an important part of licensing, it’s not what licensing is about. Licensing is a process …
This is the third part of the series on licensing strategies. Part one covered direct licensing and part two discussed sub-licensing, and how to use them to build your licensing …
Developing and making money with your IP doesn’t mean you have to go it alone. You can use licensing to get the resources you need without the added cost through …
