Do You Know Your Licensing Niche?

Today’s global marketplace is changing very quickly. We’ve entered a period where the mass market is disappearing and being replaced by lots of niche markets. Don’t underestimate the size of …

Is Your Licensing Partner the Wrong Fit?

Don’t jump at the first licensing partner that comes along. Otherwise, you may wind up with one who can’t deliver on their side of the licensing agreement. Finding out after you sign the agreement that your partner doesn’t have the money, manufacturing or distribution capabilities is too late.