You’ve Only Got One Chance to Make the Right Impression
You’ve only got one chance to make the right impression. Present the right story, and your potential licensing partner will be interested. Show them the wrong one, and they’ll walk …
How to Get Your First Licensing Partner
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …
How to Sell New Customers and Products without Spending a Dime
Selling your IP to one customer or one product at a time takes lots to time, money and resources. But there’s a better way. This is part 4 in the …
8 Ways Licensing Leverages IP to Generate Revenue
Leverage means using a little to control a lot. It gives you the ability to use more than just you. Through leverage, you can effect change much more rapidly. Leverage equals speed, or velocity. The more leverage you have, the faster your journey to wealth. A common misconception is that leverage refers only to borrowing money. Leverage is so much more than just borrowed money. You can also leverage intellectual property through licensing.
3 Ways Licensing Creates “Money”
Licensing is most often used to generate revenue from IP by partnering with companies who pay you royalties. But that’s only one way of creating money from licensing your intellectual property.
