How to Promote Your Licensing Opportunity at Trade Shows
One of the most efficient and low-cost tools for finding and making the right contacts is trade shows. There is nothing more effective than one-on-one meetings. Building relationships is key …
Is Your Licensing Campaign Missing One of the Most Important Marketing Tools?
We live in an Internet connected world and there is no better showcase for your intellectual property than on your website. It’s one of the first places potential licensing partners …
How to Let Your Customers Sell Your Licensing Deals
Your invention is new, but is it really better? Is it really different? You need objective opinions, and it shouldn’t come from your friends and family. They won’t give you …