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Tag: process

How to / IP Management / IP Value

How to Build the Value of Your IP to License It

You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …

Ask Rand / How to / Trade Secrets

Can You License a Procedure or Process?

Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …

Copyrights / Marketing / Patents / Trade Secrets / Videos

You Can’t Succeed in Licensing if You Don’t Follow the Process

Licensing is a money-making process. It transforms your intellectual property into income producing products and services. Here’s a quick introduction to licensing that covers some key steps including finding the right fit, creating marketability, presenting your IP and negotiating the deal.

Marketing

Are You Missing a Vital Licensing Tool?

In the age of the internet, one of the most important tools for licensing is a web page or website featuring your IP and details about the licensing opportunity. For …

Strategy / Trade Secrets

4 Steps to Get Your IP Ready to License

Licensing is one of the fastest and lowest risk ways of transforming your IP into money-making products or services. Licensing is a process, and the starting point is to get …

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