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Tag: partners

Ask Rand / Royalties

How Can I Effectively Control My Licensing Royalty Payments?

Are you ready to start licensing your IP to other companies but wondering how to ensure you receive the correct royalties for your hard work and creativity? That is where …

3 Secrets to Creating an IP “Perception of Value”
How to / IP Management / IP Value

How to Build the Value of Your IP to License It

You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …

Brands / IP Value / Marketing / Strategy

How to Turn Your Yoga Service Into a Destination Brand

Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …

How to / Partners / Video

3 Tips For Finding the Right Licensing Partner

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

How to / Marketing / Strategy

How to License Your IP for Different Markets and Applications

When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …

How to / Partners

5 Lies Licensees Tell IP Owners

  Finding the right partner helps ensure your best chance of market success. But finding out if a partner is right for your IP is challenging, especially if you’re new …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Copyrights / How to / Marketing / Patents / Trade Secrets

If You Don’t Get the Word Out, How Will You Find a Licensing Partner?

During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles …

Brands / Partners / Strategy

Why Licensing Creates a Bigger Revenue Pie

When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …

Brands / Marketing / Mistakes / Patents / Value

Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …

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