How to Make Your IP Look Like a Million Bucks
When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …
5 Things a Potential Partner Must Hear When When Pitching Your Licensing Opportunity
Presenting your licensing opportunity requires more than just showing how your intellectual property works. That’s important, but its only one part of what a potential partner needs to know. If …
Are You Turning a Deaf Ear to Your Potential Licensing Partner?
One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of …
Is Your Business Still Using a Go-It-Alone Strategy?
Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into …
Are You Pushing Away Potential Licensing Partners?
One of the biggest mistakes you can make licensing your IP is to continuously try to push it on a licensing partner. This ultimately results in pushing away your partner, …