Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
Are You Trying to License Your IP with the “What In It For Me” Mindset?
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
How to Make Your IP Look Like a Million Bucks
When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …
5 Things a Potential Partner Must Hear When When Pitching Your Licensing Opportunity
Presenting your licensing opportunity requires more than just showing how your intellectual property works. That’s important, but its only one part of what a potential partner needs to know. If …
Are You Turning a Deaf Ear to Your Potential Licensing Partner?
One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of …