Are You Taking a Shortcut to a Bad Licensing Partner?
Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …
If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles …
Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
Are You Trying to License Your IP with the “What In It For Me” Mindset?
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
How to Make Your IP Look Like a Million Bucks
When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …