Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …
Presenting your licensing opportunity requires more than just showing how your intellectual property works. That’s important, but its only one part of what a potential partner needs to know. If …
One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of …