Is Your Exclusive Licensing Deal Costing You Money?
I’m often asked what exclusivity means in a licensing agreement. I always like to say there’s no such thing as an exclusive, exclusive. Exclusivity should always be tied to performance. …
Are You Throwing Your IP Info Against the Wall to See What Sticks?
Don’t make the mistake of just randomly going out to the market and throwing information about your IP at a bunch of companies. That won’t work. Too many times I’ve …
How to Use Licensing to Partner for Resources
This is the third part of the series on licensing strategies. Part one covered direct licensing and part two discussed sub-licensing, and how to use them to build your licensing …
How to Use a Licensing Partner to Build Your Licensing Program
This is part two of the three-part series on licensing strategies. Part one covered direct licensing and how to use it to license different markets, territories and applications of your …
Is Your Licensing Partner the Wrong Fit?
Don’t jump at the first licensing partner that comes along. Otherwise, you may wind up with one who can’t deliver on their side of the licensing agreement. Finding out after you sign the agreement that your partner doesn’t have the money, manufacturing or distribution capabilities is too late.
How to Use Joint Ventures to License Your IP
Developing and making money with your IP doesn’t mean you have to go it alone. You can use licensing to get the resources you need without the added cost through …