4 Ways Licensing Creates Money-Making Opportunities

Licensing converts IP into money-making opportunities.  Look around, and you’ll find just about every product, service and technology today is created from somebody’s intellectual property.  And in many cases, licensing is the strategy used to get it into the market.  But that’s just the tip of the iceberg when it comes to licensing.  Here’s four of the top ways licensing creates money making opportunities. 

Is Your Lack of IP Awareness Holding You Back?

You’re failing to take action because you lack awareness about the opportunities and ways to protect, manage and use your IP to make money. Your IP winds up undervalued and in many cases unprotected. For example, imagine what happens if one of your employees accidentally discloses crucial IP information while updating his/her status on social networking sites. It costs you money in missed income opportunities and legal fees taking action against others using your IP without your permission.