How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
Are Your Deal Terms Getting Nibbled Away During Negotiations?
Negotiating a licensing deal is sometimes the trickiest part. It’s a back and forth process of figuring out the best business terms for you and your licensing partner. Most of …
4 Little Known Facts About Royalty Rates
Royalty rates are one of the most mystifying areas of licensing. It’s one of the first questions I’m asked by clients, “how much can we get for the IP”? There …
What a Great Brand! More than just a Marketing Decision
“What a great brand.” This is what you want to hear from your marketing people, competitors and customers. Unfortunately coming up with a great brand or trademark from both a marketing …