If It Isn’t a Win-Win Deal, You’ll Both Lose
When one or both partners are not happy about the licensing agreement, nobody wins. If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …
3 Big Negotiating Mistakes That Cost You Royalty Revenues
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my …
6 Keys to Developing and Delivering a Successful Licensing Presentation
You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk …