If You’re Too Hungry for a Deal, You Could Get Eaten Alive
The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …
You Can’t Succeed in Licensing if You Don’t Follow the Process
Licensing is a money-making process. It transforms your intellectual property into income producing products and services. Here’s a quick introduction to licensing that covers some key steps including finding the right fit, creating marketability, presenting your IP and negotiating the deal.
Are You Stuck in a Negotiating Black Hole?
One of the first rules of negotiating a licensing deal is patience. Some deals move quickly, while others can fall into a black hole and never get completed. The timing …
4 Steps to Developing a Licensing Deal
Experienced licensing professionals use a variety of approaches for developing a licensing deal. Typically these include initiating contact with potential licensees either in person, for example at a trade show, by email or over the phone.