You can make money licensing all types of intellectual property. This includes copyrights, trademarks, patents, and trade secrets. How you make money with it depends on what you do to bring it into the market.
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Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …
When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …
Selling your IP to one customer or one product at a time takes lots to time, money and resources. But there’s a better way. This is part 4 in the …
It’s not Beverly Hills, Manhattan, or the South of France. The most valuable real estate in the world is the SIX INCHES BETWEEN YOUR EARS! It’s called IP – Intellectual …
Licensing is lucrative because it generates money in three ways. First, you can license your IP to multiple licensees simultaneously. Second, it generates recurring revenue from these licensees, which is also known as autopilot revenue. And third, you can let licensees re-license your IP and pay you twice. These are the three big reasons why licensing is so lucrative.
Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to …
The answer is because it’s more cost-effective to license rights to a market ready IP than developing it from scratch. Timing is everything when it comes to licensing. The market …
The number one goal of intellectual property is to transform it into money-making products and services. Every day you wait to do something with your IP, it costs you money …
