Education is an industry that is undergoing rapid change, especially in the area of the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities.
Today the economy is going through a transformation. The term ‘knowledge economy’ is the recognition that knowledge is the driver of innovation and the creation of IP. IP is an enormous value driver for today’s companies, and it’s a value that is just now being recognized.
If you’re an intellectual property owner who is not familiar with the licensing process or you don’t want to manage your own licensing program, then you should use a licensing agent. Although an agent adds to the cost of a licensing program, they bring experience, know-how and resources.
US companies annually waste $1 trillion in underused intellectual property assets according to a report by Forrester Research. The biggest reason for this waste is the lack of understanding by business owners and CEOs of how to manage and make money with these IP assets.
Licensing IP rights can be a great way to build a business, either by licensing out your existing IP to other product or service companies, or to expand or promote …