If It Isn’t a Win-Win Deal, You’ll Both Lose
When one or both partners are not happy about the licensing agreement, nobody wins. If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …
Are You Confusing the Royalty Rate with the Royalty Calculation?
When it comes to getting paid in a licensing deal, there’s a big difference between what the royalty rate is and how it’s used to calculate royalty payments. If it’s …
3 Big Negotiating Mistakes That Cost You Royalty Revenues
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my …
Are You Stuck in a Licensing Trap?
Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …
The 3 Fundamentals That Everyone Always Forgets About Licensing
Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind …