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Tag: mistakes

Licensing

How to Avoid Being Trapped in a Bad Licensing Agreement

If you’re an inventor or small business owner, you may be tempted to sign a licensing agreement without really understanding what it is or what it means. After all, the …

How to / Mistakes

What Every Inventor Needs to Know About Exit Strategies

Congratulations! This is an exciting time for you and your business. So you’ve invented something new and are ready to take it to the marketplace. But before you sign on …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Negotiation

Why Negotiating Your Own Licensing Deal is a Bad Idea

One of the biggest mistakes in licensing is trying to negotiate yourself, especially if you’ve never negotiated a licensing deal. While there are many reasons why here are six of …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Brands / Copyrights / How to / IP Management / Patents

Your IP is More Than Just a Product or Technology

Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book, or software. IP extends into many formats …

How to / Mistakes / Negotiation

If You’re Too Hungry for a Deal, You Could Get Eaten Alive

The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …

Agreements / Mistakes / Negotiation / Patents

If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins.  If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …

Agreements / Mistakes / Royalties

Are You Confusing the Royalty Rate with the Royalty Calculation?

When it comes to getting paid in a licensing deal, there’s a big difference between the royalty rate and how it’s used to calculate royalty payments. If it’s not clear …

Licensing / Trade Secrets

3 Big Negotiating Mistakes That Cost You Royalty Revenues

Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my …

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