Is Your Exclusive Licensing Deal Costing You Money?
I’m often asked what exclusivity means in a licensing agreement. I always like to say there’s no such thing as an exclusive, exclusive. Exclusivity should always be tied to performance. …
3 Common Mistakes That Sink Your Licensing Presentation
A big part of success is licensing is creating the right kind of presentation. Get it right, and your licensing partner wants to know more. Get it wrong, and they’ll …