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Tag: mindset

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Brands / Marketing / Mistakes / Patents / Value

Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …

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Rand Brenner
Licensing4Profits

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    How to Build the Value of Your IP to License It

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