How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
It’s Not the Best IP That Gets Licensed…It’s the Best Promoted
It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …
How to Get Your First Licensing Partner
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …
If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles …
Marketing Secrets of the Licensing Pros – Online Event
To successfully license your IP, you must get the attention of potential partners. It requires communicating with the right type of target licensees to create a dialogue – information requests, …
3 Secrets to Selling Your Licensing Opportunity
Successfully selling your licensing opportunity (especially to the first licensing partner) takes more than just a great IP. It takes finding and creating the right partnership. Relationships and long-term partnerships …
Is Your Licensing Campaign Missing One of the Most Important Marketing Tools?
We live in an Internet connected world and there is no better showcase for your intellectual property than on your website. It’s one of the first places potential licensing partners …
How to Use Online Media to Market Your Licensing Opportunity
Whether in the form of a webcast, podcast, or YouTube video, digital media offers a cost-effective and time-saving way of marketing your licensing opportunity. The key is figuring out which …
4 Steps to Developing a Licensing Deal
Experienced licensing professionals use a variety of approaches for developing a licensing deal. Typically these include initiating contact with potential licensees either in person, for example at a trade show, by email or over the phone.