Are You Turning a Deaf Ear to Your Potential Licensing Partner?
One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of …
Are You Pushing Away Potential Licensing Partners?
One of the biggest mistakes you can make licensing your IP is continuously pushing it on a licensing partner. That ultimately pushes away your partner, especially if your IP doesn’t …
How to Use a Licensing Partner to Build Your Licensing Program
This is part two of the three-part series on licensing strategies. Part one covered direct licensing and how to use it to license different markets, territories and applications of your …
Is Your Licensing Partner the Wrong Fit?
Don’t jump at the first licensing partner that comes along. Otherwise, you may wind up with one who can’t deliver on their side of the licensing agreement. Finding out after you sign the agreement that your partner doesn’t have the money, manufacturing or distribution capabilities is too late.
Is Your Licensing Partner Biting Off More Than They Can Chew?
Your licensing partner is excited about your intellectual property, and you agree to give them global rights. After you’ve signed the licensing deal, you discover they’ve spread themselves too thin. …