Are You Stuck in a Licensing Trap?
Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …
How to Make Your IP Look Like a Million Bucks
When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …
3 Secrets to Selling Your Licensing Opportunity
Successfully selling your licensing opportunity (especially to the first licensing partner) takes more than just a great IP. It takes finding and creating the right partnership. Relationships and long-term partnerships …
How to Promote Your Products or Services for Little or No Money
Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.
Why Licensing is Better and Faster than Starting a Business
Starting your business around your IP takes time, money and resources. Plus you must also get the necessary experience, whether it’s marketing, sales, distribution or production. And that can lead …