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Tag: licensing

Marketing

It’s Not the Best IP That Gets Licensed…It’s the Best Promoted

It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …

IP Value / Marketing / Workshop

Licensing 101 – Is Your IP “Licensable”

The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …

How to / Startups / Strategy

A Secret Source of IP to Launch Your Startup

Launching a new company is risky and time-consuming. R&D for new products and technologies is difficult and costly, especially for a startup. Most fail within the first five years due …

Event / How to / Strategy / Workshop

How to Increase Your Training Course Revenue Without Spending a Dime

At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …

Negotiation

Are Your Deal Terms Getting Nibbled Away During Negotiations?

Negotiating a licensing deal is sometimes the trickiest part. It’s a back and forth process of figuring out the best business terms for you and your licensing partner.  Most of …

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Top Posts

  • Licensing 101 - Is Your IP "Licensable"
    Licensing 101 - Is Your IP "Licensable"
  • It's Not the Best IP That Gets Licensed...It's the Best Promoted
    It's Not the Best IP That Gets Licensed...It's the Best Promoted
  • Are You Using the Right Type of Licensing Agreement?
    Are You Using the Right Type of Licensing Agreement?
  • Licensing is a Money-Making Process If You Follow the Right Steps
    Licensing is a Money-Making Process If You Follow the Right Steps

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