It’s Not the Best IP That Gets Licensed…It’s the Best Promoted
It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …
Licensing 101 – Is Your IP “Licensable”
The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …
A Secret Source of IP to Launch Your Startup
Launching a new company is risky and time-consuming. R&D for new products and technologies is difficult and costly, especially for a startup. Most fail within the first five years due …
How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
Are Your Deal Terms Getting Nibbled Away During Negotiations?
Negotiating a licensing deal is sometimes the trickiest part. It’s a back and forth process of figuring out the best business terms for you and your licensing partner. Most of …