How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
Does Your Licensing Page Suck?
In the age of the Internet, one of the most important tools for licensing is a web page or website featuring your IP licensing opportunity. It’s one of the …
Are Your Licensing Partners Running Wild?
Don’t let this happen to you. You’ve signed a licensing deal, given your partner all your IP assets and it’s been months since you heard from them. When you do finally speak to them, you find out they haven’t done anything with your IP.
How to Use Online Media to Market Your Licensing Opportunity
Whether in the form of a webcast, podcast, or YouTube video, digital media offers a cost-effective and time-saving way of marketing your licensing opportunity. The key is figuring out which …