One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most …
Education is an industry that is undergoing rapid change, especially in the area of the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities.
“What a great brand.” This is what you want to hear from your marketing people, competitors and customers. Unfortunately coming up with a great brand or trademark from both a marketing …
Licensing IP rights can be a great way to build a business, either by licensing out your existing IP to other product or service companies, or to expand or promote …
