How to License Your Invention to DRTV Marketers
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
How to Make Your Intellectual Property Irresistible
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is a legal process). But …
Are You Getting Bogged Down Protecting Your IP?
Don’t get bogged down in the legal protection process. If so, you’ll wind up spending all your time and money trying to over protect your IP when you should be …
A Low Cost Way to Build Your Startup through Licensing
Licensing is one of the fastest ways to build your start-up. When you license a market ready intellectual property, you’ve got an asset that builds immediate value to your start-up. …
Why Would Somebody Want to License Your IP?
The answer is because it’s more cost-effective to license rights to a market ready IP than developing it from scratch. Timing is everything when it comes to licensing. The market …