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Tag: License

Ask Rand

Do I Have to Pay Upfront Fees to Get a License?

Are you looking for a license? Navigating the licensing world can be daunting, especially when understanding upfront fees. Licensing agreements often come with some associated costs; however, most are usually …

Agreements / Negotiation

A Quick Guide to Fees and Royalties in Licensing Agreements

If you are an IP owner considering licensing, you may wonder if you can negotiate upfront fees in your licensing agreement. The answer is that in some cases, licensing agreements …

How to / IP Management / IP Value

How to Build the Value of Your IP to License It

You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …

Copyrights / How to / IP Value / Marketing / Patents

How to Make Your Licensing Opportunity Irresistible

Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …

How to / Patents / Strategy

How to License Your Invention to DRTV Marketers

  Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …

Brands / Startups

A Low Cost Way to Build Your Startup through Licensing

Licensing is one of the fastest ways to build your start-up. When you license a market ready intellectual property, you’ve got an asset that builds immediate value to your start-up. …

Strategy

Why Would Somebody Want to License Your IP?

The answer is because it’s more cost-effective to license rights to a market ready IP than developing it from scratch. Timing is everything when it comes to licensing. The market …

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