Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
“What a great brand.” This is what you want to hear from your marketing people, competitors and customers. Unfortunately coming up with a great brand or trademark from both a marketing …
