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Tag: IP

Ask Rand / How to / IP Value

How do I Make an Idea “Marketable” for Licensing?

Ideas become marketable intellectual property when they become an IP or intellectual asset. Registered IP includes patents, trademarks, and copyrights. Non-registered intellectual property includes know-how, trade secrets, business processes, business …

How to / Negotiation / Video

4 Ways to Divide IP Rights

As an IP owner, it is essential to understand the various strategies for dividing your IP rights. It is crucial to know how to divide and license your IP rights …

IP Management / Startups / Strategy

Why Licensing Must be Part of Your Business Plan

When starting a new business, entrepreneurs often overlook licensing as part of their business plan. This can potentially be a fatal mistake. As an entrepreneur, you must know how to …

IP Management / Patents / Strategy

How to Start Licensing Your Pending Patent

Protecting your intellectual property takes time. Especially if it is a patent. Waiting to complete your patent application can take up to three years. What do you do in the …

Business / Marketing / Startups

How to Grow Your Business in Less Time with Licensing

There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits …

Agreements / Negotiation

A Quick Guide to Fees and Royalties in Licensing Agreements

If you are an IP owner considering licensing, you may wonder if you can negotiate upfront fees in your licensing agreement. The answer is that in some cases, licensing agreements …

3 Secrets to Creating an IP “Perception of Value”
How to / IP Management / IP Value

How to Build the Value of Your IP to License It

You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …

Brands / IP Value / Marketing / Strategy

How to Turn Your Yoga Service Into a Destination Brand

Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …

How to / Partners / Video

3 Tips For Finding the Right Licensing Partner

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

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