How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
Are Your Deal Terms Getting Nibbled Away During Negotiations?
Negotiating a licensing deal is sometimes the trickiest part. It’s a back and forth process of figuring out the best business terms for you and your licensing partner. Most of …
If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles …
Marketing Secrets of the Licensing Pros – Online Event
To successfully license your IP, you must get the attention of potential partners. It requires communicating with the right type of target licensees to create a dialogue – information requests, …
When it Comes to Licensing, It Pays to Think Big
It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner. IP isn’t bound by …