How to Build the Value of Your IP to License It
If you’re an IP owner, you may be considering licensing your intellectual property (IP). But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
How to Turn Your Yoga Service Into a Destination Brand
Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …
Finding the Right Licensing Partner: A Short Guide for Inventors and Startups
Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …
The Benefits of Licensing an Evergreen IP
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
How and When to Discuss Money in a Licensing Deal
Money is one of the most important—and tricky—parts of any licensing deal. You need to ensure you are getting paid what your product or service is worth, but you don’t …