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How to / IP Management / IP Value

How to Build the Value of Your IP to License It

If you’re an IP owner, you may be considering licensing your intellectual property (IP). But what makes an IP “licensable”? The answer lies in building its value. The more valuable …

Brands / IP Value / Marketing / Strategy

How to Turn Your Yoga Service Into a Destination Brand

Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …

How to / Partners / Video

Finding the Right Licensing Partner: A Short Guide for Inventors and Startups

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

How to / Negotiation

How and When to Discuss Money in a Licensing Deal

Money is one of the most important—and tricky—parts of any licensing deal. You need to ensure you are getting paid what your product or service is worth, but you don’t …

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Top Posts

  • How to Build the Value of Your IP to License It
    How to Build the Value of Your IP to License It
  • Finding the Right Licensing Partner: A Short Guide for Inventors and Startups
    Finding the Right Licensing Partner: A Short Guide for Inventors and Startups
  • Is Your IP "Licensable"
    Is Your IP "Licensable"

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