Your IP is More Than Just a Product or Technology
Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book, or software. IP extends into many formats …
If You’re Too Hungry for a Deal, You Could Get Eaten Alive
The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …
Are You Missing Your Hidden Licensing Opportunities?
When it comes to your IP, there’s more than one way to make money with it. In most cases, you miss these licensing opportunities because they are hidden. In this …
Believing These 5 Myths About Licensing Keeps You From Doing It
Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …
Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …