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Tag: IP

Marketing / Mistakes

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …

Licensing Opportunities / Partners / Strategy

Why Licensing Creates a Bigger Revenue Pie

When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …

Marketing / Mistakes / Value

Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …

How to / Types of IP

There is More than One Way to Protect Your IP Rights

Intellectual property is an original work or invention you create and own the rights to. It starts as an idea and is developed into an innovative, new product, service, or …

Agreements / Mistakes / Royalties

Are You Confusing the Royalty Rate with the Royalty Calculation?

When it comes to getting paid in a licensing deal, there’s a big difference between what the royalty rate is and how it’s used to calculate royalty payments. If it’s …

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Latest Posts

  • If It Isn’t a Win-Win Deal, You’ll Both Lose
  • Believing These 5 Myths About Licensing Keeps You From Doing It
  • Why Licensing Creates a Bigger Revenue Pie

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