How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
3 Reasons Behind Your Licensing Struggles
As an inventor, you may have encountered a situation where you cannot license your intellectual property (IP). It’s easy to assume this is due to a lack of interested companies …
If You Don’t Do Anything, Nothing Will Happen
If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …
How to License Your Invention to DRTV Marketers
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
Here’s One of the Fastest Ways to Find Licensing Partners
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
Why Most IP Owners Fail at Licensing
The biggest reason most IP owners fail at licensing is they fail to take action. They don’t do anything with their intellectual property. Unless you do something with it, it …
Are You Trying to “Re-invent The Wheel” With Your IP?
When it comes to making money with intellectual property, I’m always surprised by IP owners who constantly try to “reinvent the wheel”. Often times I meet inventors and they are …
Are You Running Blind with Your Invention?
The phrase “rushing blindly ahead” often describes what happens to inventors when they come up with their first big invention. You run out and spend money and time building prototypes, …
Is Fear of the Unknown Holding Your Back?
Fearing that someone will steal your IP is a big money blocker. Especially if you’ve got something that a big company is interested in licensing.
If You Don’t Know What You Have, How Can You Make Money with It?
Your business has an inventory of your raw materials, finished products and stock on hand. What about your intangible assets? Unlike hard/tangible assets, such as machinery and equipment, which depreciate …