How to License Your Invention to DRTV Marketers
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
Here’s One of the Fastest Ways to Find Licensing Partners (Video)
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
Why Most IP Owners Fail at Licensing
The biggest reason most IP owners fail at licensing is they fail to take action. They don’t do anything with their intellectual property. Unless you do something with it, it …
Are You Trying to “Re-invent The Wheel” With Your IP?
When it comes to making money with intellectual property, I’m always surprised by IP owners who constantly try to “reinvent the wheel”. Often times I meet inventors and they are …
Are You Seeing Your Invention with Cloudy Vision?
It’s not easy to remain objective about the brilliant invention you created. But to successfully license it, you must look at your invention through the eyes of your licensing partner. …