An IP in Motion Makes Money

I’m always amazed when I ask IP owners what they are doing with their intellectual property. Most of the time, the answer is nothing. If you don’t start the race, you’ll never finish. A number of years ago I met a gentlemen in a restaurant. When he learned I did licensing, it suddenly struck a cord with him. He’d been sitting on a new trading card technology and didn’t know what to do with it. Since he had mentioned he was a soccer fan during our discussion, I suggested he license well know soccer teams.