Is Your Licensing Presentation Falling on Deaf Ears?
You’ve only got one chance to make the right impression. Give them the correct information, and they’ll listen with interest. Share the wrong info, and they’ll turn a deaf ear. …
How to Make Your Licensing Opportunity Irresistible
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …
Why Licensing is One of the Best Kept Secrets for Growing Your Business
Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
Are You Missing Your Hidden Licensing Opportunities?
When it comes to your IP, there’s more than one way to make money with it. In most cases, you miss these licensing opportunities because they are hidden. In this …
Believing These 5 Myths About Licensing Keeps You From Doing It
Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …