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Tag: intellectual property

Ask Rand / Strategy

Can You Make Money Licensing Any Type of Intellectual Property?

You can make money licensing all types of intellectual property. This includes copyrights, trademarks, patents, and trade secrets. How you make money with it depends on what you do to bring it into the market.
#IP #licensing #strategy #invention #brand #startup

Marketing / Presentations

Is Your Licensing Presentation Falling on Deaf Ears?

You’ve only got one chance to make the right impression. Give them the correct information, and they’ll listen with interest.  Share the wrong info, and they’ll turn a deaf ear. …

Copyrights / How to / IP Value / Marketing / Patents

How to Make Your Licensing Opportunity Irresistible

Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …

Agreements / Marketing / Strategy

Why Licensing is One of the Best Kept Secrets for Growing Your Business

Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …

Brands / IP Management / Marketing

Are You Missing Your Hidden Licensing Opportunities?

When it comes to your IP, there’s more than one way to make money with it. In most cases, you miss these licensing opportunities because they are hidden.  In this …

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