Are You Missing Your Hidden Licensing Opportunities?
When it comes to your IP, there’s more than one way to make money with it. In most cases, you miss these licensing opportunities because they are hidden. In this …
Believing These 5 Myths About Licensing Keeps You From Doing It
Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …
Are You Confusing the Royalty Rate with the Royalty Calculation?
When it comes to getting paid in a licensing deal, there’s a big difference between what the royalty rate is and how it’s used to calculate royalty payments. If it’s …
3 Ways to Make Money with Your IP
Making money with your IP means profiting from the value created from your IP. There are different ways of doing this. Producing and selling products is one option. Selling your …
How to Promote Your Products or Services for Little or No Money
Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.