Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.
Very often, the difference between success and failure for a startup is its ability to raise additional capital. Most startups have little or no revenue, large research and development expenses, and few tangible assets. The start-ups’ primary and most valuable asset is their intellectual property —patents, trade secrets, trademarks, or copyrights.
Today’s big corporate money deals are not buying tangible assets such as inventory, equipment and real estate. And big money finance deals are not being secured by tangible assets. The …
Virtually every business and industry around the world either uses or produces IP. It’s the primary asset of every business that created new wealth over the last ten years. Companies such as Microsoft, Google and Facebook are just a few of the many IP centric companies with huge market capitalization, but no physical assets.
Today the economy is going through a transformation. The term ‘knowledge economy’ is the recognition that knowledge is the driver of innovation and the creation of IP. IP is an enormous value driver for today’s companies, and it’s a value that is just now being recognized.