How to Beat the Startup Failure Odds

Very often, the difference between success and failure for a startup is its ability to raise additional capital. Most startups have little or no revenue, large research and development expenses, and few tangible assets. The start-ups’ primary and most valuable asset is their intellectual property —patents, trade secrets, trademarks, or copyrights.

The World’s Richest Man Doesn’t Own Tangible Assets

Virtually every business and industry around the world either uses or produces IP. It’s the primary asset of every business that created new wealth over the last ten years. Companies such as Microsoft, Google and Facebook are just a few of the many IP centric companies with huge market capitalization, but no physical assets.