Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.
Very often, the difference between success and failure for a startup is its ability to raise additional capital. Most startups have little or no revenue, large research and development expenses, and few tangible assets. The start-ups’ primary and most valuable asset is their intellectual property —patents, trade secrets, trademarks, or copyrights.
Today the economy is going through a transformation. The term ‘knowledge economy’ is the recognition that knowledge is the driver of innovation and the creation of IP. IP is an enormous value driver for today’s companies, and it’s a value that is just now being recognized.
http://www.blogtalkradio.com/voaradio/2013/08/16/business-black-belt Welcome to Business Black Belt!My ongoing series on business development. Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur …