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Tag: how to

Marketing / Mistakes

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …

Marketing / Mistakes / Value

Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …

Agreements / How to

How to Set Up Territories in a Licensing Agreement

When it comes to licensing, there are many ways to divide rights. One of the most common is the territory. Some IP, such as movies and TV shows, are more …

How to / Licensing Opportunities / Strategy

How to License Your Invention to DRTV Marketers

  Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …

Licensing Opportunities / Marketing / Mistakes / Negotiation

Are You Stuck in a Licensing Trap?

Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …

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Latest Posts

  • If It Isn’t a Win-Win Deal, You’ll Both Lose
  • Believing These 5 Myths About Licensing Keeps You From Doing It
  • Why Licensing Creates a Bigger Revenue Pie

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