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Tag: how to

Business / Marketing / Startups

How to Grow Your Business in Less Time with Licensing

There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits …

How to / IP Management / IP Value

How to Build the Value of Your IP to License It

You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …

How to / Partners / Video

3 Tips For Finding the Right Licensing Partner

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

Brands / How to / Marketing / Royalties

How to Use Licensing to Make Money Without Doing Anything

  Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …

How to / Mistakes

3 Reasons Behind Your Licensing Struggles

As an inventor, you may have encountered a situation where you cannot license your intellectual property (IP). It’s easy to assume this is due to a lack of interested companies …

art of licensing, teamwork
How to

5 Tips for Mastering The Art of Licensing

If you’re an inventor or small business owner, you know that licensing is a great way to commercialize your product. But what does it take to succeed in the world …

How to / Partners

5 Lies Licensees Tell IP Owners

  Finding the right partner helps ensure your best chance of market success. But finding out if a partner is right for your IP is challenging, especially if you’re new …

Ask Rand / How to / Trade Secrets

Can You License a Procedure or Process?

Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

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