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Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Copyrights / Marketing / Patents / Trade Secrets / Videos

You Can’t Succeed in Licensing if You Don’t Follow the Process

Licensing is a money-making process. It transforms your intellectual property into income producing products and services. Here’s a quick introduction to licensing that covers some key steps including finding the right fit, creating marketability, presenting your IP and negotiating the deal.

Brands / How to / Marketing / Partners / Patents

Here’s One of the Fastest Ways to Find Licensing Partners

One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.

Brands / Strategy / Videos

6 Inside Tips to Finding a Good IP to License (Video)

Finding a good intellectual property to licensing can be challenging. During this video, you hear about the following characteristics

Brands / Partners / Strategy / Videos

Licensing Gets You OPR – Other Peoples Resources

Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.

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Licensing 101

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Top Posts

  • Licensing 101 - Is Your IP "Licensable"
    Licensing 101 - Is Your IP "Licensable"
  • It's Not the Best IP That Gets Licensed...It's the Best Promoted
    It's Not the Best IP That Gets Licensed...It's the Best Promoted
  • Are You Using the Right Type of Licensing Agreement?
    Are You Using the Right Type of Licensing Agreement?
  • Licensing is a Money-Making Process If You Follow the Right Steps
    Licensing is a Money-Making Process If You Follow the Right Steps

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