How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
There Are No Boundaries When it Comes to Licensing
Licensing is a global marketplace where your intellectual property can be used simultaneously by many partners in multiple products, industries and territories. It’s a multi-billion dollar global business. Technology licensing …
Interview with Rand Brenner– Licensing Your IP to Make Money and Build Business Value
http://www.blogtalkradio.com/voaradio/2013/08/16/business-black-belt Welcome to Business Black Belt!My ongoing series on business development. Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur …
What a Great Brand! More than just a Marketing Decision
“What a great brand.” This is what you want to hear from your marketing people, competitors and customers. Unfortunately coming up with a great brand or trademark from both a marketing …