Why You Need a Licensing Action Plan to Make Money with Your IP
AT&T, IBM and HP have one. So does Starbucks and Disney. And they all generate millions of dollars with it. A big roadblock for IP owners is taking …
Licensing Kids Characters: A Formula for Retail Success
Mickey, Luke, McQueen and Charlie are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales.
Why Teachers are Becoming the IP of Education
Education is an industry that is undergoing rapid change, especially in the area of the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities.