How to Build the Value of Your IP to License It
You may be considering licensing your intellectual property (IP) if you’re an IP owner. But what makes an IP “licensable”? The answer lies in building its value. The more valuable …
How Much Competition is There for Licensing Products? (Podcast)
Question: How much competition is there for licensing products? Are the big players in the industry locking up all rights across all product categories, or is there still room for the …
Is Your Business Still Using a Go-It-Alone Strategy?
Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into …