A Beer By Any Other Name is Still IP

Take this beer for example. It’s actually a trade secret. It was created by a brew-master who developed a formula to make the beer in a unique way. It has a certain taste, aroma, and look.
And that’s what makes it unique from other specialty beers.

How to Get Into the Sports Brand Licensing Game

Licensing4Profits just released it’s latest Licensing Opportunity Report – Sports Brand Licensing. It provides an overview of the sports brand licensing business, top product categories, the different types of sports brands, niche opportunities and spotting the key trends, giving you the inside information you need to get into the sports licensing game.

What’s Inside Your Brand?

Ingredients are often thought of as the different pieces that make up a formula. Many of them are patented, most are kept as trade secrets. What you may not realize is that many ingredient IPs are created for the purpose of licensing them out and integrating them into other formulas and products.